The Story of Randomness
Where Decision Science Meets Digital Simplicity
It started with a simple observation: In an age of infinite options, we've become paralyzed by choice. The average person makes 35,000 decisions daily, yet we spend 20 minutes deciding what to watch on Netflix and argue for 30 minutes about where to eat dinner.
The irony? Research shows we're actually happier with random selections than with choices we agonize over. When a wheel chooses our restaurant, we can't blame ourselves if it's not perfect. When randomness picks our movie, we watch it instead of scrolling endlessly.
Spin With The Wheel was born from this insight: Sometimes the best decision is to not decide at all.
To liberate humanity from decision fatigue, one spin at a time. We're building a world where randomness isn't chaos—it's freedom from the tyranny of choice.
Our approach is grounded in decades of research from behavioral economics, cognitive psychology, and decision science:
Roy Baumeister's research shows our decision-making ability depletes like a muscle.
Barry Schwartz proved that more options often lead to less satisfaction.
Herbert Simon showed "good enough" decisions often beat perfect ones.
Too much analysis leads to no action - randomness breaks the deadlock.
Ancient Greeks consulted the Oracle at Delphi. Romans watched bird flight patterns. Chinese emperors used I Ching. Throughout history, humans have sought external forces to make decisions for them.
We're not superstitious—we're scientific. But we recognize the deep psychological need to occasionally surrender control. Our wheels are the modern oracle: transparent, fair, and refreshingly honest about their randomness.
1. Randomness is fairness: When everyone has equal probability, no one can complain.
2. Indecision is expensive: Time spent choosing is time not spent doing.
3. Perfect is the enemy of good: A random good choice beats analysis paralysis.
4. Fun matters: Decisions don't have to be stressful.
5. Privacy is fundamental: Your choices shouldn't be someone else's data.
We envision a world where trivial decisions are automated, leaving human cognition for what truly matters: creativity, connection, and meaningful choices. Our wheels are just the beginning.
Coming next: Decision trees that learn (locally), choice journals that reflect (privately), and randomness APIs that integrate everywhere. All with the same philosophy: your decisions, your data, your freedom.
We're a distributed collective of decision scientists, behavioral economists, developers, and reformed overthinkers. United by our shared experience of spending 45 minutes reading restaurant reviews only to order the same thing we always do.
Our qualification? We've collectively wasted 10,000+ hours on trivial decisions. Now we're saving yours.
Have a decision science insight? Built an interesting wheel? Want to collaborate on eliminating decision fatigue globally? We'd love to hear from you.
Email: hello@spinwiththewheel.com
Response time: Faster than choosing a restaurant (24-48 hours)
Decision method: We actually use a wheel to prioritize emails
Every spin is a small act of rebellion against the paralysis of modern choice. Every random selection is a vote for cognitive freedom. Every wheel that turns takes us closer to a world where decisions are easy, fair, and fun.
Ready to reclaim your mental energy?
Start Spinning →Founded: When we got tired of deciding
Mission: Eliminate decision fatigue
Spins enabled: Infinite
Regrets prevented: Countless